The Berg Larsen Group Marketing Plan

In today's real estate market, it is critical to have the right team working with you to sell your home. 

At the Berg Larsen Group, my team and I take a comprehensive approach to the sales process. It is the balance and alignment of right timing, accurate pricing, proper presentation, and precision marketing that will attract the right buyer.

The Berg Larsen Group will guide you throughout the home selling process to make it seamless and comfortable. We have a shared goal of getting your home sold. 


The Right Presentation

Given the importance of a positive first impression, we seek to understand your personal motivations, circumstances and objectives in order to develop a cohesive marketing plan that will most effectively position your property for sale.

We will tour your property to gain a full understanding of the special qualities and details which distinguish it from its competition. Learning what you have enjoyed about the home and neighborhood, as well as the improvements you have made, are added features to share with a prospective buyer.

Properly preparing your home for the market is essential. The Twin Cities real estate market is filled with an abundance of choices for buyers. Our goal is to make your home stand out from the competition. Based upon our visit, we will recommend the right course of action for preparing your property for the market, allowing for the most beneficial impact.


The Right Timing at the Right Price

Subsequent to this first visit, we will strategically assemble a custom marketing plan regarding your property's probable market value, sharing our recommendations on an appropriate range on list price and ideal timing for presenting the home to the market.

Fair market value of your property will be principally influenced by these three factors:

  • Physical condition and qualities of the property

  • Current market conditions

  • Inventory of competitive housing

Consequently, it becomes ever more essential to present your home as competitively as possible. Our shared goal is getting your property sold!


The Right Exposure

In marketing your home, the Berg Larsen Group develops your listing to emphasize its unique and salable aspects. We then put your home in front of buyers, establishing it on the local MLS®.

We maximize the exposure of your property, whether a buyer is local or relocating to the Twin Cities, through multiple channels including local publications, social media and a vast network of professional relationships with Twin Cities realtors. Our nationwide network of professional real estate contacts and buyers will also have the opportunity to view your listing before it's public. For our upper bracket homes, we partner with Coldwell Banker Previews International which, "encompasses 85,000 independent sales associates in approximately 3,000 offices in 43 countries and territories".


Effective Internet Marketing

We use the internet and our new innovative website to make your listing highly visible. With more than 90% of buyers searching the web first when looking for a home, you will benefit from this part of our marketing strategy.

Today's buyers continue to turn to a wide range of social media resources to find information about housing. To that end, in addition to traditional marketing methods, we facilitate the promotion of your property to complement our top flight marketing efforts. We’re social and we mean it! We’re on Facebook, Twitter, Instagram, Google+, Zillow, Trulia, and so many more. Each platform allows us an opportunity to showcase our listings, team members, blog, team success and insight to the Twin Cities real estate market. Through these channels, we make new connections, strengthen bonds, showcase our listings and direct virtual shoppers to contact the Berg Larsen Group for unparalleled service. 


The Right Team | The Berg Larsen Group

The Berg Larsen Group of dedicated real estate professionals constantly seeks to provide our clients with the finest professional services across all price ranges. When we list your home, we guide you throughout the home selling process to make it seamless and comfortable, from preparation to list through to the successful closing.

Your success means our success. The Berg Larsen Group applies the same sales skills and marketing savvy developed for representing the very best of upper bracket properties, to the full spectrum of housing values. Whether the price point is large or small, as a first-time home buyer, downsizing household or simply outgrowing your present home--we will help.

We believe that every client deserves professional representation and that every property can benefit from the marketing prowess that has proven successful for the very best upper bracket properties.

If you'd like to discuss your next home sale today, please contact us anytime at 612.952.8411 or at


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Coldwell Banker Burnet


Coldwell Banker Burnet | Minneapolis Lakes Office
3033 Excelsior Boulevard, Suite 100 Minneapolis, MN 55416
Office: 612-925-8455 | Fax: 612-924-4308 |

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